Hi, I’m Saima Omar!

Fractional Content Marketing Lead & SEO Strategist

Senior content marketing expertise. Strategy, execution and measurable growth; without the full-time hire.

Saima Omar Freelance Copywriter

Trained journalist, turned freelance content marketer. Agency experienced.

Senior content marketing expertise. Strategy, execution and measurable growth, without the full-time hire.

Content marketing for actual growth

I'm a UK-based content marketing specialist with 11+ years of experience helping B2B brands turn complex products and services into content that attracts the right audience and supports revenue growth.

From SEO strategy and thought leadership to email campaigns, landing pages and content operations, I take ownership of the work that moves your marketing forward.

Great content needs more than great writing

Your content marketing, taken care of.

Creating a content marketing strategy doesn’t have to be complicated. I’ll help you nail it—from defining your brand personas, building content pillars, and choosing the right channels to connect with your audience. From SEO keyword research and competitor audits to crafting a solid distribution plan, I’ll handle the heavy-lifting so you don’t have to. Whether you’re starting from scratch or need to refine the content strategy you’ve got, I make the process simple and collaborative. Plus, I’m easy to work with—promise!

I take care of all things words.

From blog writing, email copy, social media captions or SEO website copy and landing pages. I do it all.

Now, if you're sitting there thinking, "Hmm, I need an expert content marketer who gets SEO, storytelling and branding… AND someone reliable," then here I am.

At your service. Take a little stroll through my corner of the internet to learn more about me, my copywriting and content marketing work, my fabulous clients, and even my quirky thoughts on the blog. Enjoy!

P.S Link to latest blog: Was freelancing tough in 2024?

Content marketing experience across ambitious B2B brands.

From institutional fintech and cybersecurity to legal technology and e-commerce, I've helped businesses turn complex offerings into clear messaging, stronger organic visibility and commercially focused marketing campaigns.

Selected Client Experience

2026

Arch Lending | Fintech & Crypto Lending

Developed and implemented HubSpot email campaigns, segmented nurture workflows and conversion-focused content. A re-engagement programme was associated with $447,174 in HubSpot linear-attributed revenue, demonstrating the commercial contribution of targeted lifecycle marketing.



CounterCraft | Cybersecurity & Threat Intelligence

2025

Supported technical content and product messaging for a specialist cyber deception company, including industry-specific messaging, content audits and communications around advanced security technologies.

Lawyers With Purpose | Legal Membership Community

Led content strategy, messaging and marketing campaigns for a US-based legal membership organisation. Helped expand its organic keyword footprint from approximately 400 to more than 1,000 ranking keywords, while monthly organic visits increased from around 282 to more than 500 in the first four months.


2024

Online Bed Store | E-commerce & SEO

Lead SEO and content strategy across commercial category pages, buying guides and product-focused content. Helped support an organic channel generating over £10,000 in monthly revenue.


2019

Featured Work

PAGERIE: SEO blogs have helped Pagerie rank for 350% additional keywords in 4 months.

Some of the brands I’ve worked with

Hubpay saima omar content marketing

Kind Words Clients Have Said After Working With Me

Need an expert content marketer? Let’s work together