My Marketing Toolbox

From student of journalism, to PR agency, to content writer at a creative agency, to Head of Content at a B2B agency. I’ve done strategy, execution, amplification. Here you can learn about my experience with particular tools.

  • Bachelor’s degree in English Language & Literature and Master’s in Journalism.

  • 10+ years of experience in website optimisation, digital marketing, or lead generation

  • Strong background in SEO Content, conversion rate optimization (CRO), and user experience (UX) best practices

  • Proven track record of optimising websites for lead generation and improving conversion rates

  • Good understanding of personas, segments, ICPs

  • Enterprise product copywriting for web

  • Commercial minded so able to work with product, commercial, sales, senior management

  • Proficiency with marketing tech stack (e.g., Hubspot, Mailchimp, Klaviyo, SEMrush, MOZ, Ahrefs, Marketo, Hootsuite, Buffer, Contently, Grammarly, Google Analytics, Demandbase, ZoomInfo, Cognism, LinkedIn Campaign Manager, Meta Ads Manager, Canva)

  • Strong understanding of SEO principles and experience with keyword research and on-page optimisation

  • Experience with A/B testing and conversion rate optimisation tools

  • Ability to interpret data and make data-driven decisions

  • Strong project management and organisational skills with the ability to manage multiple projects simultaneously using Monday, Jira, Asana or Trello

  • Proficiency in content management systems (CMS), such as WordPress, Webflow, Shopify, Squarespace, Magento & Drupal