In 2025, make sure your content team includes a journalist who’s ready to bring their storytelling acuity and insatiable curiosity to your content strategy. Your brand will thank you for it.

The rise of AI, competition from new entrants, and an unpredictable economy have made 2024 a tough year for freelancers. But as we look to 2025, the freelance revolution shows no signs of slowing down. It’s time to adapt, refine our skills, and continue to push forward.

When I reflect on my journey from studying journalism to becoming a content marketer, it feels like a natural progression. My journalism degree, specifically my NCTJ-accredited course, taught me skills that have become the foundation of my work as a marketer. From mastering the inverted pyramid to asking tough questions and weaving compelling stories, the lessons I learned in journalism are the tools I now wield in every piece of content I create.

Learn how Saima Omar fell into the world of Freelance Content Marketing. She now has 10+ years experience under her belt. Works in various brands of all sizes.