a brand strategy to help find your sweet spot - “Saima is a brand strategist with a passion for crafting brands that not only stand out but stand for something.”

  • Define Brand Positioning

    We’ll work out your position in the market place. I’ll craft your vision, mission and values based on your products, sales, and target demographic.

  • Brand Tone & Voice

    I will write your brand guidelines that define your company’s voice both online and offline (including jargon, terminology and slogans).

  • SWOT analysis

    I will do competitive research to identify your strengths, threats and opportunties which will help to support your brand’s position.

  • Brand Personas

    I help you identify exactly who your audience is and what they truly need. This will include diving into any data you hold, and/or creating fictional personas.

  • Brand Messaging Bible

    I craft taglines, brand stories, and mission statements that tell your audience exactly who you are and why you matter. Every word is intentional, designed to connect and convert.

  • Brand research

    I dig deep into customer interviews, competitive audits, industry trends — to uncover insights that shape your brand’s unique position in the market.