I’ll set your content marketing benchmarks. Where' you’re at now, and where you want to be in 6 months. Then we’ll link your content to real business goals.

We’ll take time together, to deeply understand your audience, their pain points, desires, challenges. We’ll create a plan to help educate them in a non-salesy way.

I’ll write a core over-arching story for your company, which is held up by 4 content pillars. These will inform the themes of the content marketing strategy.

I will take time to check industry standards. How often do they post. What do they post about. On which channels. This informs us on what is happening in the space you’re trying to dominate.

I’ll create a 3-month or 6-month Content Calendar based on themes, awareness days, pillars, and more. The Content calendar tells us the format to create content in too.

Why are we writing content? To increase website traffic using ToFu content? To increase demos using MoFu content? Or maybe conversions using Customer Success stories. Whatever the goal, I’ll measure and report impact.